Photo: Beyond Meat / Courtesy
Shares of Beyond rose more than 7% this Wednesday and were hovering around $ 61. at noon in New York, BNN Bloomberg announced, after KFC confirmed that its restaurants will begin selling plant-based chicken on January 10.
Kentucky Fried Chicken and Beyond Meat are kicking off the new year with the long-awaited Beyond Fried Chicken, plant-based and not prepared vegan or vegetarian, making a nationwide debut at all of the chain’s locations in the US.
It’s only a few days before Beyond Fried Chicken be offered for a limited time and while supplies last.
Beyond Meat, made from plants and was developed by Beyond Meat exclusively for KFC. The brand claims their product has the delicious taste and juicy satisfaction you’d expect from KFC’s iconic fried chicken, but in a plant-based option.
“The mission from day one was simple: make world famous Kentucky Fried Chicken from plants“Said Kevin Hochman, president of KFC USA” And now, more than two years later, we can say ‘mission accomplished.’
KFC was the first U.S. national fast food service to introduce plant-based chicken when he tried his first Beyond Fried Chicken interaction in August 2019, as part of a limited-edition trial in Atlanta. The launch was overwhelmingly successful and the test store sold out in less than five hours.
In 2020, Kentucky Fried Chicken and Beyond Meat expanded the test to select restaurants in Nashville and Charlotte. That summer, KFC shared a sneak peek of Beyond Fried Chicken at select restaurants in Southern California, which led to another sold out sale in just a week.
“We couldn’t be more proud to partner with KFC to offer the best-in-class product that not only provides the delicious experience consumers have come to expect from this iconic chain, it also provides the added benefits of plant-based meat”Said Ethan Brown, Founder and CEO of Beyond Meat. “We are really delighted to make it available to consumers across the country.”
The product will be available as a combo meal or a la carte in orders of six or 12 pieces and prices start at $ 6.99 and may vary by location.
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