Taco Bell launches subscription program where they will give you a taco every day

Subscription to the program costs about $ 10 a month, although the price varies depending on the location.

Photo: Taco Bell Corp. / Courtesy

Taco Bell to launch a nationwide subscription program to have a taco every day, all this in order that people visit them more frequently.

Customers who have the program Taco Lover’s Pass They can order a taco (a crispy taco, a soft taco, a spicy potato soft taco, a Doritos Locos taco, or the Supreme version of any of those tacos) every day for 30 days in a row. This can be done through the chain app.

Subscription to the program costs around $ 10 per month, although the price varies depending on the location.

In its latest quarter, the Yum Brands chain, which owns Taco Bell, reported 5% growth in US store sales, but this is below investors’ high expectations.

During the coronavirus pandemic, the chain has struggled to regain sales at night and breakfast hours. Subscription program is likely to encourage more frequent customer visits, who might choose to order additional items when going for their daily taco.

Taco Bell tested the underwriting program in Tucson, Arizona, in September and was successful. According to Taco Bell, 20% of customers who purchased the subscription were new to the chain’s rewards program. Another 20% of consumers renewed their subscription for the second time.

Other restaurant chains have launched similar subscription programs, with mixed results.

Burger King, for example, launched a coffee subscription program in 2019 for $ 5 a month to help promote its breakfast menu, but discontinued it several months later.

Panera Bread launched its own version in 2020 that offered unlimited coffee and tea for $ 8.99 a month, with three months free. Less than a year later, the show already had nearly half a million subscribers.

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